Anonymised case study
Global marketing cost optimisation
An anonymised example from our consultants’ careers involving a global brand with a complex marketing organisation.
Trigger problem
A global brand needed tighter control of digital marketing investment, agency relationships and the approval of shared brand assets.
Work delivered
A revised global agency model, a digital spend governance framework and a shared brand-asset approval workflow.
What changed after the project
Agency rationalisation delivered substantial digital marketing savings and clearer standards for managing spend.