Anonymised case study
€70m in reported savings from agency consolidation
Multinational consumer technology business with a large global marketing operation.
Trigger problem
The business needed better control of its digital marketing budget, agency relationships and shared brand materials.
Work delivered
Our consultant consolidated the global agency network, set common rules for digital spending and created a shared approval process for brand materials.
What changed after the project
The agency programme was credited with €70m in savings and gave the business clearer standards for managing digital marketing spending.