Anonymised case study
Brand interest recovered as customer acquisition costs fell
Large UK digital marketplace.
Trigger problem
After four years of declining brand interest, the business needed to attract customers more efficiently.
Work delivered
As CMO, our consultant refreshed the brand and growth plan, built the marketing team and used customer research to create campaigns across several channels.
What changed after the project
Brand interest returned to growth. Direct visits rose while the cost of acquiring customers through paid channels fell.