Anonymised case study
From five years of losses to profitability
International sports and fitness technology brand.
Trigger problem
After five years of losses, the business needed to return to profitable growth, strengthen its brand and sell directly to more customers.
Work delivered
As CMO, our consultant reset the brand and growth plan, led product launches and partnerships, and opened online stores in nine markets.
What changed after the project
During this work, the business returned to profitability, recorded its strongest sales year and added revenue from direct online sales.